The beauty industry is on a major high and now, e.l.f. Cosmetics’ cannabis collection is joining the cipher. Everything from eyeshadow palettes to luxury moisturizers is being infused with varieties of cannabis sativa that have little or no THC content; hemp being the most popular. To some, the movement is nothing more than a gimmicky marketing tactic. However, ongoing studies are showing the antibacterial and anti-inflammatory benefits of cannabinoids to the skin, making it a possible treatment for acne, eczema, dermatitis and more.
e.l.f. Cosmetics holds a special place in my heart as an affordable brand I can always count on to deliver quality while staying on top of the trends I want to try. The latest addition is the Hemp-Derived Cannabis collection featuring four new skincare and skin prep products, all of which are infused with hemp seed oil. Admittedly, my current routine is hella strict, but I couldn’t pass on this one, especially since most cannabis-infused skincare products are pricy.
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