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Medical Experts Push Back as Gwyneth Paltrow’s Goop Brand Comes to Canada

Entertainer’s website has drawn criticism for promoting practices critics say have no basis in science.

Gwyneth Paltrow-backed lifestyles brand Goop is making a push into Canada, but critics in the medical community say they’re ready to push back.

Goop chief content officer Elise Loehnen announced Wednesday that the online wellness empire is bringing its series of In Goop Health conferences to Canada for the first time this fall. Its e-commerce site will also expand the selection of products available to Canadians.

Loehnen, who will host the wellness summit in Vancouver on Oct. 27, said the day-long symposium will be more intimate and less “intense” than previous gatherings in the U.S..

– Read the entire article at CBC News.

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