Katie Pringle knew long before she got into the cannabis industry herself that its culture did not cater particularly well to women.
But as she prepared to conduct focus groups last year ahead of launching her own female-focused cannabis company, even she was surprised by how poorly women were served in the market.
She went to a head shop — a store that sells pipes, bongs and other paraphernalia related to marijuana use — and asked the clerk for their “most beautiful” smell-free jar, something the 34-year-old communications and marketing professional wouldn’t mind displaying in her home.
– Read the entire article at The Star.
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